the challenge
to produce a memorable experience to engage corporate relations staff and highlight the responsible drinking strategy launch in Europe
the solution
cartoon characters were created based on the real people involved. Their voices were recorded and office scenes replicated. These elements were animated with a light hearted script.Teaser postcards were initially distributed throughout the team and then a DVD was posted to their home addresses
the result
a fun, distinctive cartoon that put a serious message across in a memorable way. The employees are still talking about the animation!
