the challenge
to promote Johnnie Walker F1 and it's association with responsible drinking at an exhibition in Cannes
the solution
local French law prevented any sporting images appearing with the Johnnie Walker brand on the main stand so a concealed area was created and designed to encourage the visitor to discover another side to Johnnie Walker. A bar served innovative Johnnie Walker cocktails and discussed responsible consumption with attendees
the result
the stand was a great success with a far greater number of visitors than expected
