the challenge
to provide an informative book of Diageo's achievements against growth drivers for reviewing by senior leadership during a train journey to Scotland to attend a Leadership Summit
the solution
taking the train journey as the main design element a landscape book was produced utilising images of speed and movement. The cover image was used as a branding device throughout the leadership event
the result
the delegates gained background and a comprehensive insight into global and local achievements before the main conference. It proved so successful an additional print run was requested post-event
