We needed to create an inspirig brand that would have stand out from othe initiative within Diageo. We didn’t want to feature a rainbow image, as Diageo already had a ‘Rainbow Network’ brand.

Creating a strong and simple typographic identity against a vibrant backdrop of colours gave Diageo Inc. the stand out it required.

The logo was adopted for a compay-wide celebration of inclusivity and featured on internal office branding, ‘t’-shirts and messaging.